Built for GovCon Pricing & Capture Teams
Your pricing strategy shouldn’t live in spreadsheets and guesswork.
CaptureIQ turns deal data into clear, defensible pricing strategy you can explain, justify, and repeat across every opportunity.
The problem with GovCon pricing today
Pricing strategy on federal contracts is still built manually, spreadsheets, tribal knowledge, and gut instinct. Capture teams spend days building strategy packs that should take hours. Pricing decisions get made without structured scenario analysis, and when leadership asks why you priced it a certain way, there is rarely a clean answer.
CaptureIQ changes that. It gives your team a structured, repeatable process for building and defending pricing strategy, backed by deal context, scenario modeling, and structured reasoning.
Why existing tools fall short
Most tools in the GovCon market, pipeline trackers, CRM platforms, cost estimating software, and market intelligence databases, are built around data and visibility. They tell you what is out there, what you have bid, and what the historical rates look like. That is useful, but it stops well short of what a pricing or capture professional actually needs.
None of those tools tell you how to price the deal, which strategy to defend in a gate review, or why one approach is more defensible than another given your competitive position. That work still happens in someone's head, or in spreadsheets built from scratch for each opportunity — manually, inconsistently, and often differently from one deal to the next. It depends on individual experience, spreadsheet models, and internal debate, not a structured, repeatable system.
CaptureIQ is not a replacement for those tools. It sits on top of them. You bring the deal context, including the data your existing systems already provide, and CaptureIQ produces structured reasoning, pricing decisions, and defensible strategy you can explain, justify, and repeat across every deal.
What CaptureIQ generates
Deal Strategy Pack
A complete strategy document covering pricing posture, win probability, risk assessment, and recommended approach.
Pricing Memo
A narrative justification of your pricing decisions, ready to share with leadership or include in proposal review.
Scenario Analysis
Side-by-side comparison of aggressive, balanced, and conservative pricing scenarios with trade-off analysis.
Executive Strategy Brief
A one-page leadership summary covering deal context, recommended strategy, and key risks. Built for the room.
Win Probability Model
Structured assessment of your competitive position, pricing risk, and market alignment for each deal.
Governance Documentation
Compliance-ready policy documents including incident response, access control, risk management, and data protection.
Who it is built for
CaptureIQ is designed for the people who sit at the intersection of capture strategy, pricing, and proposal execution at government contracting firms.
How it works
Enter your deal details, contract type, customer, agency, competition level, margin targets, and key context about the opportunity.
Run the analysis, CaptureIQ scores the deal, models pricing scenarios, and generates a recommended strategy with supporting rationale.
Generate your outputs, download a complete deal strategy pack, pricing memo, executive brief, and scenario comparison in minutes.
Ready to see it on a live deal?
Request access or reach out to schedule a walkthrough with your own deal data.
Request Access